Comments for Analytics Talk http://cutroni.com/blog Untangling the world of web analytics Fri, 18 May 2012 18:02:47 -0400 hourly 1 http://wordpress.org/?v=3.1.4 Comment on Make Analytics Better with Tag Management and a Data Layer by Internet Advantage weekly sum-up SEO week 20 - Internet Advantage http://cutroni.com/blog/2012/05/14/make-analytics-better-with-tag-management-and-a-data-layer/comment-page-1/#comment-6573 Internet Advantage weekly sum-up SEO week 20 - Internet Advantage Fri, 18 May 2012 18:02:47 +0000 http://cutroni.com/blog/?p=2385#comment-6573 [...] manier nodig hebben om verschillende typen meting te implementeren. Het gaat hier om de ”container tag”. Deze tag is simpelweg een etiket dat je kunt toevoegen aan bepaalde pagina’s op je website, [...] [...] manier nodig hebben om verschillende typen meting te implementeren. Het gaat hier om de ”container tag”. Deze tag is simpelweg een etiket dat je kunt toevoegen aan bepaalde pagina’s op je website, [...]

]]> Comment on Make Analytics Better with Tag Management and a Data Layer by Gautier Lemesle http://cutroni.com/blog/2012/05/14/make-analytics-better-with-tag-management-and-a-data-layer/comment-page-1/#comment-6566 Gautier Lemesle Fri, 18 May 2012 14:25:45 +0000 http://cutroni.com/blog/?p=2385#comment-6566 @Michael, your point is valid that tag management is here to help. But to me, if clients are already overwhelmed before considering a better WA implementation (i.e, an implementation that is not only tied to one tool), it's my turn to be skeptical about what an additional tool might bring in terms of complexity: people will think they can indeed be IT-free; which to be honest isn't true... And I'm not even talking here about the cost of tag management (hard-cost, soft-cost) that most people won't be able to afford (let's face the reality: most businesses use Google Analytics => http://goo.gl/AJS9i. IMHO, because it's free). @Michael, your point is valid that tag management is here to help. But to me, if clients are already overwhelmed before considering a better WA implementation (i.e, an implementation that is not only tied to one tool), it’s my turn to be skeptical about what an additional tool might bring in terms of complexity: people will think they can indeed be IT-free; which to be honest isn’t true… And I’m not even talking here about the cost of tag management (hard-cost, soft-cost) that most people won’t be able to afford (let’s face the reality: most businesses use Google Analytics => http://goo.gl/AJS9i. IMHO, because it’s free).

]]> Comment on Make Analytics Better with Tag Management and a Data Layer by Chris http://cutroni.com/blog/2012/05/14/make-analytics-better-with-tag-management-and-a-data-layer/comment-page-1/#comment-6553 Chris Fri, 18 May 2012 04:16:23 +0000 http://cutroni.com/blog/?p=2385#comment-6553 I think our SuperTag has some nice features too, have a look at http://supertag.datalicious.com/. Especially the Splunk integration might be interesting for some big data players. I think our SuperTag has some nice features too, have a look at http://supertag.datalicious.com/. Especially the Splunk integration might be interesting for some big data players.

]]> Comment on Make Analytics Better with Tag Management and a Data Layer by Michael http://cutroni.com/blog/2012/05/14/make-analytics-better-with-tag-management-and-a-data-layer/comment-page-1/#comment-6539 Michael Thu, 17 May 2012 18:17:43 +0000 http://cutroni.com/blog/?p=2385#comment-6539 Hi all, Pleased to see so much comments. Few comments about the posts i just read: @ Michael and Justin, self hosting is handled by other players of the Tag Management Market. At least, Tag Commander is offering it but you're right : hosting through a CDN or self hosting is one of the segmentation of the market. @ Gautier, of course i could answer that it's better to be tied up with one vendor than tied up with all the vendors used :-). More seriously, tag management has been generally created by people with a huge experience in analytics motivated by the pleasure of helping their previous clients to leverage their data and really jump into the analytics world. You can't imagine how frustrating it is to see a client using one of the best web analytics platform and still fighting to get a smart use of it. I think that this impression will be commonly shared among people coming from the webanalytics world and i could among the online consulting world. This comment is just to explained that our pleasure in life is not to tied up our clients :-). Then i'm a little skeptical about a situation where each commerce company would create its own solution. Daily discussion we've with them show that they have so much things to do that it couldn't be prioritize. The value we bring is just to deliver the benefits without the workload to built it. Thanks again for your post Justin ! Michael @ Hi all,

Pleased to see so much comments. Few comments about the posts i just read:

@ Michael and Justin, self hosting is handled by other players of the Tag Management Market. At least, Tag Commander is offering it but you’re right : hosting through a CDN or self hosting is one of the segmentation of the market.

@ Gautier, of course i could answer that it’s better to be tied up with one vendor than tied up with all the vendors used :-). More seriously, tag management has been generally created by people with a huge experience in analytics motivated by the pleasure of helping their previous clients to leverage their data and really jump into the analytics world. You can’t imagine how frustrating it is to see a client using one of the best web analytics platform and still fighting to get a smart use of it. I think that this impression will be commonly shared among people coming from the webanalytics world and i could among the online consulting world. This comment is just to explained that our pleasure in life is not to tied up our clients :-). Then i’m a little skeptical about a situation where each commerce company would create its own solution. Daily discussion we’ve with them show that they have so much things to do that it couldn’t be prioritize. The value we bring is just to deliver the benefits without the workload to built it.

Thanks again for your post Justin !

Michael

@

]]> Comment on Make Analytics Better with Tag Management and a Data Layer by Justin Cutroni http://cutroni.com/blog/2012/05/14/make-analytics-better-with-tag-management-and-a-data-layer/comment-page-1/#comment-6533 Justin Cutroni Thu, 17 May 2012 12:22:37 +0000 http://cutroni.com/blog/?p=2385#comment-6533 @Michael: Thanks for the comment and information about Open Tag. I think you hit the key point that self-hosting gives companies another option. If you need to self-host use Open Tag. If you need something more turn-key go with another provider. @Michael: Thanks for the comment and information about Open Tag. I think you hit the key point that self-hosting gives companies another option. If you need to self-host use Open Tag. If you need something more turn-key go with another provider.

]]> Comment on Make Analytics Better with Tag Management and a Data Layer by Justin Cutroni http://cutroni.com/blog/2012/05/14/make-analytics-better-with-tag-management-and-a-data-layer/comment-page-1/#comment-6532 Justin Cutroni Thu, 17 May 2012 12:20:47 +0000 http://cutroni.com/blog/?p=2385#comment-6532 @Tim: I think we're on the same page. You still need to make some type of technical change if you want to collect more data. I think my main idea is that by adding any first-party data to a data layer you separate the data you want to collect from the site presentation. You don't need a TMS to suck that data into an analytics tool. You could do some custom JS coding to pull it in. But using a TMS makes that process easier. Thanks for the comment. @Tim: I think we’re on the same page. You still need to make some type of technical change if you want to collect more data. I think my main idea is that by adding any first-party data to a data layer you separate the data you want to collect from the site presentation. You don’t need a TMS to suck that data into an analytics tool. You could do some custom JS coding to pull it in. But using a TMS makes that process easier.

Thanks for the comment.

]]> Comment on Make Analytics Better with Tag Management and a Data Layer by Justin Cutroni http://cutroni.com/blog/2012/05/14/make-analytics-better-with-tag-management-and-a-data-layer/comment-page-1/#comment-6531 Justin Cutroni Thu, 17 May 2012 12:17:47 +0000 http://cutroni.com/blog/?p=2385#comment-6531 @Will: Technically Google doesn't offer any support for Google Analytics. There are the forums, which many of is on the team do use. But you can't pick up the phone, or call, the Google Analytics team for support. Unless you use our premium product, then you do get support. So using a TMS will not change how Google supports users. @Will: Technically Google doesn’t offer any support for Google Analytics. There are the forums, which many of is on the team do use. But you can’t pick up the phone, or call, the Google Analytics team for support. Unless you use our premium product, then you do get support.

So using a TMS will not change how Google supports users.

]]> Comment on Make Analytics Better with Tag Management and a Data Layer by Justin Cutroni http://cutroni.com/blog/2012/05/14/make-analytics-better-with-tag-management-and-a-data-layer/comment-page-1/#comment-6529 Justin Cutroni Thu, 17 May 2012 12:14:41 +0000 http://cutroni.com/blog/?p=2385#comment-6529 Thanks Matt. I've added it to the list. Thanks Matt. I’ve added it to the list.

]]> Comment on Tracking Internal Campaigns with Google Analytics by How to Avoid Corrupting Your Google Analytics Data | Sphinx Web Design Experts http://cutroni.com/blog/2010/03/30/tracking-internal-campaigns-with-google-analytics/comment-page-2/#comment-6506 How to Avoid Corrupting Your Google Analytics Data | Sphinx Web Design Experts Wed, 16 May 2012 20:20:13 +0000 http://cutroni.com/blog/?p=1356#comment-6506 [...] Cutroni has a complete guide on how this works. If you want to go this route, definitely give it a [...] [...] Cutroni has a complete guide on how this works. If you want to go this route, definitely give it a [...]

]]> Comment on Make Analytics Better with Tag Management and a Data Layer by Antoine http://cutroni.com/blog/2012/05/14/make-analytics-better-with-tag-management-and-a-data-layer/comment-page-1/#comment-6505 Antoine Wed, 16 May 2012 19:17:43 +0000 http://cutroni.com/blog/?p=2385#comment-6505 Hi Justin, I like the last lines on Mobile, especially on Apps where you also avoid the submission to App store and Google Play for Tag modification (of course still need to go through to update new version for non tag related reasons) Hi Justin,
I like the last lines on Mobile, especially on Apps where you also avoid the submission to App store and Google Play for Tag modification (of course still need to go through to update new version for non tag related reasons)

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