Google Analytics is a powerful tool to help you measure the performance of your online world. With minimal configuration you get a tremendous amount of information about the performance of your business. But, if you add a few Google Analytics Customizations you’ll get more data to help you optimize your business.
Below are a number of articles that I’ve written about how to customize Google Analytics. From custom dashboards & reports for analysis, to special implementation techniques, everyone can add a customization to increase the value of Google Analytics.
By the way, if you’re looking for even more customization, check out the Google Analytics Solutions Gallery.
- Understanding Google Analytics Custom Reports – An overview of Google ANalytics custom reports and how to build them. A good starting point.
- SEO Customizations for Google Analytics – This post has a lot of tips and tactics for tracking SEO with Google Analytics and includes a custom report to help you measure the performance.
- Social Sharing Report for Google Analytics – Want to easily analyze what content people share on your site? Use this report.
- Building a Mobile Ecommerce Dashboard in Google Analytics – Mobile is a critical way to reach customers, especially if you are a commerce based business. Use this dashboard to measure your mobile selling activities.
- A Social Media Dashboard for Google Analytics – Google Analytics contains a wealth of social data. From social sources to social actions on the site. Use this dashboard to monitor all your social marketing.
- A PR Dashboard for Google Analytics – This dashboard helps PR pros focus on what’s important to them: traffic sources and their impact on the business.
Custom Advanced Segments
- SEO Customizations for Google Analytics – As part of my post of Google Analytics for SEO I cover a number of advanced segments that you can use for SEO analysis.
Custom Tracking Techniques
- Mastering Google Analytics Custom Variables – Custom variables are a way to add your specific business data to Google Analytics. Learn the basics of how they work in this article.
- 5 Google Analytics Custom Variables for Ecommerce – Everybody can use Custom Variables. In this article I talk about a few ways that an ecommerce business can take advantage of custom variables.
- Google Analytics Custom Variables for Publishers – Here are a few ways that publishers can use Custom Variables for better analysis.
- Advanced Content Tracking with Google Analytics: Part 1 – In this post I outline a way that you can track how people scroll through each page on your site. This provides deeper insights into what people actually read and improves your time-based calculations.
- Advanced Content Tracking with Google Analytics: Part 2 – This post, a continuation of the previous, walks you through some of the reports you can generate when you track user-scrolling.
- Merging Google Analytics with your Data Warehouse
- Google Analytics E-Commerce Tracking Pt. 4: Tracking Lead Gen Forms – This was one of my first hacks; using Google Analytics ecommerce tracking to dynamically value a lead and store the revenue in GA.
Miscellaneous Google Analytics Customizations
- Customize Google Analytics with Shortcuts – Shortcuts are links to your favorite reports. The cool thing is that a shortcut can include any cusotmizations that you apply, like a filter or Advanced segment.
- Save Your Ass With Google Analytics Data Alerts – Data alerts automatically monitor your data. If your data hits a certain threshold or condition, Google Analytics will send you an email alert.