Untangling the world of web analytics
I believe that every business can use Google Analytics custom variables. Especially ecommerce businesses. Custom variables inject new data dimensions that are crucial for segmentation. As analysts we need to do segmentation to understand user behavior. And ecommerce sites have certain unique behaviors that are not tracked with a basic Google Analytics implementation. For those [...]
I’ve got a stack of posts that I want to write, and realized that the all deal with Custom Variables. So, to make sure that we’re all on the same page when it comes to custom vars, here’s my guide to Mastering Google Analytics Custom Variables. For those of you that have not used custom [...]
Many of the projects that I’ve been working on over the last 6 to 9 months have evolved to include more and more data integration. Specifically companies are looking to import more Google Analytics data into other systems to do various types of analysis. Data integration is nothing new, companies have been doing it for [...]
This week at Ad:Tech San Francisco I joined Amy Chang and Laura Holmes onstage to discuss a common problem that many marketers have: measuring how many digital channels work together to drive conversions. During our presentation Amy announced an amazing new feature called Multi-Channel Funnels. This awesome feature is a series of marketing attribution reports [...]
One of the major new enhancements in Google Analytics is a revamped custom reporting tool. While the core of custom reporting has stayed the same, there are some new bells-and-whistles that really make it more useful. One of the major paradigm shifts of the new GA is the move to more customization. Just look at [...]
Today at the Google Analytics Great User Conference, Phil Mui, product manager for Google Analytics and all around awesome guy, introduced the new version of Google Analytics. This version includes a completely reworked user interface and many, many infrastructure improvements. Before we get into the deals, I should mention that this version is going to [...]
When I started my job at WebShare 12 months ago I knew it was going to be a big challenge. I was joining a very talented team that was looking to expand rapidly. In fact when I talked to Corey and Dave, the owners of WebShare, about this challenge I wanted a commitment that they [...]
Subscribe to RSS Feed »
Follow me on Twitter »
Connect on LinkedIn »
Connect on Google+ »
