I <3 Google Analytics Site Search reports. There’s amazingly actionable data in those reports. But they’re missing one vital piece of information: searches that don’t produce any results.
Why is this important? Don’t you want to know when visitors search and don’t get any results? Zero result searches can help your identify [...]
I was recently inspired by a Tweet to write about how GA tracks visitors that use a bookmark to access a site.
Simply put, Google Analytics will attribute a ‘bookmark’ visit to the information in the Google Analytics campaign cookie.
Many people believe that GA tracks bookmark visits as (direct) traffic. Google Analytics does not track [...]
As web analysts we live and die by segmentation. Without the ability to segment traffic we can not isolate which segments are producing and which need improvement.
Google Analytics offers many different ways to segment data. Each has pros and cons but there is always a way to get the data you need…. well, [...]
A while back I wrote a post called Count Me Out! that explained how to exclude Google Analytics data based on the custom segment value.
My previous post was based on the old, urchin.js tracking code, and a lot of people have been waiting for an update. It’s taken a while, but here it is.
I [...]
A while back I wrote a post about how you can integrate Google Analytics with a CRM system. That posts referenced the old urchin.js code and is in need of an update. Plus a lot of people have been asking me about different integration options and I thought it would be a good [...]
