Everyone talks about Google Analytics and its integration with AdWords. Sure, it’s really cool. But what about other CPC systems? People seem to forget that you can track AND import ALL CPC campaigns and cost data in Urchin. Yahoo!, AdWords, MSN… You can import cost data for all these services, that’s a feature that currently [...]
Google Analytics breaks 400,000 Accounts
June 22, 2006 By Leave a Comment
More Urchin Reports for Daypart Tracking
June 21, 2006 By Leave a Comment
Yesterday I posted a custom Urchin report for tracking the success of Google AdWords ad scheduling (aka dayparting). Last night I decided to take the report one step further. The new report allows you to drill down from a campaign, to the Keywords within that campaign and finally to the hour of the goal conversion. [...]
Urchin Report for Daypart Tracking
June 20, 2006 By Leave a Comment
Last week Google announced that AdWords would support ad scheduling. This means that you, as an AdWords user, can schedule exactly when your ads display. Here’s the official post from the AdWords team: Ad scheduling (also known as “dayparting”) lets you tell Google exactly when you want your ads to run, and more importantly — [...]
Who’s Responsible for Google Analytics?
June 18, 2006 By Leave a Comment
Who in your organization is responsible for Google Analytics? If you’re a small business owner you probably wear many hats, including analyst, so you’re responsible for GA configuration and reporting. If you’re an enterprise size company you probably have an analytics group that is responsible for your analytics tools and distributing the data throughout the [...]
Official Google Analytics Blog
June 16, 2006 By Leave a Comment
Looks like the Google Analytics team has entered the blog world! The Official Google Analytics Blog launched some time last night. They now become one of the many Google product teams that has their own blog on the inter-web. This will be a great way for them to get product information out to the huge [...]
Tracking Dynamic Sites With Google Analytics
June 14, 2006 By 20 Comments
In a previous post I mentioned that Google Analytics now offers an installation guide to help users hit the ground running. To further help GA user’s I’m writing a number of posts about common installation and configuration issues. Stuff that I encounter often. Today I’m going to talk about dynamically generated websites. Dynamic websites use [...]
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