There is a great feature in Google Analytics that allows you to compare two date segments. It’s called ‘Date over Date Comparison’. You can use this feature on any report in GA that has a small calendar on the Date Range Menu. It’s purpose is to show trending in your data from one time period […]
We all know that web analytics data quality sucks and we’re all OK with that. Thanks Avinash! But there comes a point when the data quality is just abysmal. This usually means that there is something wrong with the web analytics application configuration. That’s why I’m writing this post. I’ve seen too many clients struggle […]
I’ve been writing about Google Analytics a lot lately and think it’s time for an Urchin post. I know Urchin isn’t as new and exciting as Google Anlytics, but it is a fantastics web analytics package. It can process huge chunks of data quickly and provides great reporting at an amazing price. One of my […]
Whenever I work with a client the first thing I do is create a change log for Google Analytics. I create a very basic spreadsheet (usually suing Google Spreadsheets so I can share it with the client) and use it to record every modification I make to their GA settings. The file is not overly […]
I was teaching a class on Google Analytics last week. The audience was non-technical and the session focused on how to effectively use GA reports and the most efficient way to communicate data to clients. While browsing the Content Optimization reports one of the antendees made a great observation. She commented that viewing ‘hits’ based […]
Well, it’s happened. After months of programming and scaling Google has released Google Analytics to the world! No more waiting for an account. The only limitation is that non-AdWords users have a 5 million pageviews/month cap. Congrats to the GA team for all their hard work!
Setting up goals in Google Analytics is a vital step in monitoring the success of your website. While it is not necessary, setting up goals helps you harness the complete power of the application. Most people usually set up goals and scrutinize the conversion rate. I’m not going to comment on conversion rate, Avinash has […]