Untangling the world of web analytics
Google Recently announced a new feature in Google Analytics, Flow Visualization. These reports, the Visit Flow report, Navigation Flow report, and Goal Flow report are a new take on analyzing how people navigate through content. For a long time click path analysis was not really possible in Google Analytics. Sure, we had the Navigation Summary [...]
Google Analytics now contains a series of real-time reports that measure what’s happening on your site in real time. These reports will roll out in the next 1 to 2 weeks. I’ve long railed against real-time data. I’ve said that businesses don’t need real time data. It’s very hard to action on time data. I’ve [...]
I believe that every business can use Google Analytics custom variables. Especially ecommerce businesses. Custom variables inject new data dimensions that are crucial for segmentation. As analysts we need to do segmentation to understand user behavior. And ecommerce sites have certain unique behaviors that are not tracked with a basic Google Analytics implementation. For those [...]
I’ve got a stack of posts that I want to write, and realized that the all deal with Custom Variables. So, to make sure that we’re all on the same page when it comes to custom vars, here’s my guide to Mastering Google Analytics Custom Variables. For those of you that have not used custom [...]
Many of the projects that I’ve been working on over the last 6 to 9 months have evolved to include more and more data integration. Specifically companies are looking to import more Google Analytics data into other systems to do various types of analysis. Data integration is nothing new, companies have been doing it for [...]
This week at Ad:Tech San Francisco I joined Amy Chang and Laura Holmes onstage to discuss a common problem that many marketers have: measuring how many digital channels work together to drive conversions. During our presentation Amy announced an amazing new feature called Multi-Channel Funnels. This awesome feature is a series of marketing attribution reports [...]
One of the major new enhancements in Google Analytics is a revamped custom reporting tool. While the core of custom reporting has stayed the same, there are some new bells-and-whistles that really make it more useful. One of the major paradigm shifts of the new GA is the move to more customization. Just look at [...]
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