Untangling the world of web analytics
On this day that we celebrate love and relationships let’s think about all the analytics relationships that are so critical to our success! What? You’ve never thought about analytics relationships? Well, they abound everywhere. The life of a web analyst is very much the the same as the life of a relationship counselor. We’re constantly [...]
The debate whether Google Analytics is enterprise ready is more or less dead. People have finally figured out that they should use a tool that fits their needs regardless if they have 5 employees or 50,000. If that’s a paid solution fine. If it’s a free solution fine. With that said, I’ve seen the number [...]
Today at Emetrics, Brett Crosby announced a number of new features and recapped some recent changes to Google Analytics. Here’s a quick video recap of the announcement and some thoughts on the changes. Specific things that Brett talked about: The rebranding of Google Analytics consultants as Google Analytics authorized partners. This was announced on the [...]
You may have heard that Google will begin to use site speed when calculating web rankings. This generated a lot of buzz, but according to Matt Cutts, fewer than 1% of search queries are affected by the site speed signal in our implementation and the signal for site speed only applies for visitors searching in [...]
Just a quick personal note to let you all know I’ve landed a new job. I’ve decided to join the team at WebShare, an online marketing and web analytics firm based in Phoenix. I’ve known the owners, David and Corey, for a while and am excited to join their outstanding team. In their own words: [...]
Internal campaigns are marketing efforts that are run on your site and promote your products and services. Here’s an example from the Boton Red Sox site. They’re using ads on the homepage to promote ticket sales. Companies should track how people react to these campaigns and which ones are most successful. But what’s the best [...]
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