How to survey your site visitors with Google Consumer Surveys

Google Consumer Survey Account Structure

I spend a lot of time talking about quantitative data on this blog, mostly Google Analytics data. But this post will focus on Qualitative. Specifically I want to talk about how to implement and collect qualitative data using Google Consumer Surveys for your website. Why would you want to run a survey on your website? […]

Measuring the Non-Profit: From Planning to Implementation

Every non-profit needs to define a measurement plan to better understand their performance.

This is a post that I’m excited to write. I was talking to my friend Leslie, who does marketing for Google for Non-Profits. She helps non-profits use Google tools to be more successful. We were chatting about a framework that they can use to measure their non-profit more effectively. Let’s walk through the measurement planning […]

Tracking Ecommerce Transactions with Universal Analytics

Tracking Ecommerce Transactions

We all know that tracking business outcomes, or conversions, is absolutely critical. If you sell a product that means tracking transactions. Let’s walk through tracking ecommerce transactions with Universal Analytics. How Ecommerce Tracking Works In general, Universal Analytics ecommerce tracking functions the same way as the standard Google Analytics ecommerce tracking. Google Analaytics collects the […]

Tracking Websites with Universal Analytics

Place the Universal Analytics tracking code on every page of your site.

Universal Analytics is the evolution of Google Analytics. In addition to tracking mobile apps and almost any other device. Let’s tracking websites with Universal Analytics and demystify how the tracking works. Note: if you’re a beginner, and you just want to get started, all you need to know is this: get the Universal Analytics tracking […]

Migrating to Universal Analytics

Universal Analytics: The next generation of Google Analytics

Universal Analytics is the next generation of Google Analytics. Announced in October, 2012, and previously available in Beta form, it is now rolling out to all new Google Analytics users. Just to be clear, as of March 2013, Universal Analytics is a choice when you create a new web property. You can use the current […]

A PR Dashboard for Google Analytics

PR Dashboard - Google Analytics

I recently wrote a post about Google Analytics for PR pros. After walking through what metrics I thought were important, I included a link to a PR dashboard for Google Analytics that anyone can add to Google Analytics. Here’s an explanation of the dashboard. Automatically add the Google Analytics PR dashboard to your Google Analytics […]