A PR Dashboard for Google Analytics

PR Dashboard - Google Analytics

I recently wrote a post about Google Analytics for PR pros. After walking through what metrics I thought were important, I included a link to a PR dashboard for Google Analytics that anyone can add to Google Analytics. Here’s an explanation of the dashboard. Automatically add the Google Analytics PR dashboard to your Google Analytics […]

Google Analytics for PR

pr-loudspeakers

This week I had the opportunity to speak to a Public Relations class at Champlain College about measurement, public relations and Google Analytics. After rambling for an hour, I through it would be a good idea to jot down my advice in hopes that others can use it or, more importantly, improve on it. Let […]

A New Method to Track Keyword Ranking using Google Analytics

The search terms and ranking are stored as Google Analytics Events.

In the past I’ve written about different ways to customize Google Analytics for SEO. This post is all about a new way to track keyword ranking using Google Analytics. A little background… There are lots of paid tools that will track where your content ranks in your search results. But my friend AJ Kohn wanted […]

Cohort Analysis with Google Analytics

Cohorts are groups of people that share a common trait within a certain time.

You might have heard of Cohort Analysis – it’s a time-tested segmentaiton technique used to understand user behavior. Cohort analysis has never been a core part of Google Analytics – it’s always been a bit of a hack. I wanted to discuss how to do cohort analysis with Google Analytics today and what it might […]

Getting Started with Google Analytics Remarketing

Google Analytics Remarketing

Digital analytics is all about finding insights and making changes to your business. One of the easiest changes to make is to optimize your digital marketing based on things like bounce rate the performance of your campaigns. But there’s an awesome way to use your Google Analytics data to create new marketing campaigns specifically targeted […]

Nurturing Your Customers & Business with Universal Analytics

Universal Analytics means User Centric Measurement in Google Analytics

Disclaimer: This is a personal post on a personal blog . I’ve been working in the analytics industry as a consultant for a few years and have gotten a feel for some of the challenges that business face. These are my personal ideas and do not reflect those of my employer. Now that all the […]