Untangling the world of web analytics
Just a quick personal note to let you all know I’ve landed a new job. I’ve decided to join the team at WebShare, an online marketing and web analytics firm based in Phoenix. I’ve known the owners, David and Corey, for a while and am excited to join their outstanding team. In their own words: [...]
Internal campaigns are marketing efforts that are run on your site and promote your products and services. Here’s an example from the Boton Red Sox site. They’re using ads on the homepage to promote ticket sales. Companies should track how people react to these campaigns and which ones are most successful. But what’s the best [...]
There’s been a lot of debate in the analytics community about campaign attribution and how to assign value to the various marketing touch-points that lead to conversions. If you’re new Campaign Attribution you should check out the book Web Analytics 2.0, it has a good, functional overview of the attribution challenge. Throughout the discussion it [...]
We all know that it’s critical to measure conversions, or goals, for our website. But for a long time Google Analytics limited the number of conversions, and types of conversions, you could track with Google Analytics. All that changes today (October 20, 2009). You can now create up to 20 goals per profile in Google [...]
Google Analytics now has the ability to EASILY segment Unique Visitors. Some of you may be yawning, but I can hear many, many people saying, “That’s fuc*ing AWESOME!” Unique visitors is a critical metric especially in the advertising industry. But it’s also a really hard metric to measure because it take a lot of data [...]
Today Google releases Custom Variables (cv for short) in Google Analytics. This is an evolution of the custom segmentation feature. This post is meant to give you an overview of the feature. We’ll discuss how to use it in a later post. Like Custom Segmentation, custom variables are a flexible way to add more information [...]
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