Advanced Content Tracking with Google Analytics: Part 1

Do people actually read content?

This is part 1 of a two part series on advanced content tracking. This post is about why you might want to use this technique and how to implement. The next post will cover the reporting and analysis. The default content tracking content in Google Analytics is fairly straight forward. Using the standard page tag […]

Merging Google Analytics with your Data Warehouse

Designing your data warehouse.

Many of the projects that I’ve been working on over the last 6 to 9 months have evolved to include more and more data integration. Specifically companies are looking to import more Google Analytics data into other systems to do various types of analysis. Data integration is nothing new, companies have been doing it for […]