Tuesday, May 4th, 2010
Today at Emetrics, Brett Crosby announced a number of new features and recapped some recent changes to Google Analytics. Here's a quick video recap of the announcement and some thoughts on the changes.
Specific things that Brett talked about:
The rebranding of Google Analytics consultants as Google Analytics authorized partners.
This was ...
Posted in About Google Analytics | 1 Comment »
Wednesday, March 24th, 2010
There's been a lot of debate in the analytics community about campaign attribution and how to assign value to the various marketing touch-points that lead to conversions. If you're new Campaign Attribution you should check out the book Web Analytics 2.0, it has a good, functional overview of the ...
Posted in Analysis, Campaign Tracking, Web Analytics | 4 Comments »
Tuesday, December 4th, 2007
I am continuously amazed at how fast our industry changes. In the two years since Google Analytics was launched we've seen Web Analytics grow in popularity and web analysts become highly prized in the marketplace. Many people attribute the change to Google Analytics which got me thinking about ...
Posted in predictions | No Comments »
Tuesday, June 20th, 2006
Last week Google announced that AdWords would support ad scheduling. This means that you, as an AdWords user, can schedule exactly when your ads display. Here's the official post from the AdWords team:
Ad scheduling (also known as "dayparting") lets you tell Google exactly when you want your ads ...
Posted in Uncategorized | No Comments »
