Tuesday, October 20th, 2009
We all know that it's critical to measure conversions, or goals, for our website. But for a long time Google Analytics limited the number of conversions, and types of conversions, you could track with Google Analytics. All that changes today (October 20, 2009).
You can now create up to ...
Posted in analysis, tracking | 30 Comments »
Tuesday, October 20th, 2009
Google Analytics now has the ability to EASILY segment Unique Visitors. Some of you may be yawning, but I can hear many, many people saying, "That's fuc*ing AWESOME!"
Unique visitors is a critical metric especially in the advertising industry. But it's also a really hard metric to measure because ...
Posted in analysis | 7 Comments »
Tuesday, October 20th, 2009
Today Google releases Custom Variables (cv for short) in Google Analytics. This is an evolution of the custom segmentation feature. This post is meant to give you an overview of the feature. We'll discuss how to use it in a later post.
Like Custom Segmentation, custom variables are ...
Posted in analysis, tracking | 7 Comments »
Thursday, March 12th, 2009
One thing that I like about Google Analytics custom reports is the ability to actually do analysis with this feature. Sure, custom reports is a great way to change how data is displayed (for the annoying manager that only wants to see visits), but the reporting framework also ...
Posted in Uncategorized | 9 Comments »
Tuesday, October 28th, 2008
I know the past week has been full of Google Analytics news, but I'm excited to tell you about something one of our team members created: Google Analytics Notes.
For a long time we've wanted to add business data to GA to help keep track of marketing activities, industry news and ...
Posted in analysis, resources, tips | 112 Comments »
