New Google Analytics Goals

Tuesday, October 20th, 2009

We all know that it's critical to measure conversions, or goals, for our website. But for a long time Google Analytics limited the number of conversions, and types of conversions, you could track with Google Analytics. All that changes today (October 20, 2009). You can now create up to ...

Segmenting Unique Visitors in Google Analytics

Tuesday, October 20th, 2009

Google Analytics now has the ability to EASILY segment Unique Visitors. Some of you may be yawning, but I can hear many, many people saying, "That's fuc*ing AWESOME!" Unique visitors is a critical metric especially in the advertising industry. But it's also a really hard metric to measure because ...

Google Analytics Custom Variables Overview

Tuesday, October 20th, 2009

Today Google releases Custom Variables (cv for short) in Google Analytics. This is an evolution of the custom segmentation feature. This post is meant to give you an overview of the feature. We'll discuss how to use it in a later post. Like Custom Segmentation, custom variables are ...

Find Out When Your Campaigns Suck with GA Custom Reports

Thursday, March 12th, 2009

One thing that I like about Google Analytics custom reports is the ability to actually do analysis with this feature. Sure, custom reports is a great way to change how data is displayed (for the annoying manager that only wants to see visits), but the reporting framework also ...

Adding Business Data to Google Analytics Data

Tuesday, October 28th, 2008

I know the past week has been full of Google Analytics news, but I'm excited to tell you about something one of our team members created: Google Analytics Notes. For a long time we've wanted to add business data to GA to help keep track of marketing activities, industry news and ...