Following the lead of Dennis Mortensen (founder of IndexTools, Director of Insights at Yahoo!, WAA board member and all around good guy) I’ve decided to identify just how compliant GA is with these standards. Below is a list of all standards defined in the WAA metrics definitions document and GA compliance with each definition. GA [...]
Tying clicks & content to conversion in GA
July 20, 2008 By 23 Comments
Many site owners spend a lot of time creating content that is supposed to drive conversions. But what’s the best way to measure the performance of this content with Google Analytics? How can we measure a specific piece of content, be it a page or a piece of creative, and it effect on conversions? Google [...]
Do we really “get” Google Analytics?
July 17, 2008 By Leave a Comment
It’s been just over a year since Google redesigned and relaunched Google Analytics. In that time GA has become an innovative product that seems to improve every day. But I believe that many of us, myself included, are really missing the point when it comes to Google Analytics. I don’t think that we fully embrace [...]
Surprise! New Google Analytics Features
December 13, 2007 By 11 Comments
It looks like the team at Google Analytics has surprised us all with some new features. What a great way to celebrate the holiday season. Many of these new changes were actually announced by Brett Crosby at Emetrics and are just now getting rolled out to all of us. New Multi-Line Graph Google has added [...]
Event Tracking Pt. 3: Reporting & Analysis
October 16, 2007 By 16 Comments
This is part three of a three part series about event tracking in Google Analytics. You can find more information in these other posts: Event Tracking Pt. 1: Overview & Data Model Event Tracking Pt. 2: Implementation I wrote this post before having access to the new events reports. As a result, I don’t have [...]
GA On Site Search Pt. 2: Reporting & Usage
October 16, 2007 By 5 Comments
This is part two in a two part series about the new GA on site search reports. In part one I discussed the setup. There is a tremendous amount of information in the new Site Serch reports about ow your visitors interact with your search engine. But it goes way beyond measuring how many searches [...]
Give Me What I Want and I’ll Do What You Ask
October 7, 2007 By Leave a Comment
I’m not a testing guru. I love testing and think it’s a vital part of the web analytics process, but I’m still learning about the ins and outs. One thing that I have learned is that there is more to testing than changing the color of a button or the format of an email. It [...]
Subscribe to RSS Feed »
Follow me on Twitter »
Connect on LinkedIn »
Connect on Google+ »
