Rethinking Blog Metrics

Google Analytics Engagement Metrics

A few months ago I started an experiment. I added some code to my site to better track how visitors interacted with my content. The new code tracks various user activities, like scrolling and reaching certain locations in the page. Not only did the code collect more data about user behavior it also changed many […]

Understanding Google Analytics Time Calculations

Google Analytics time on page calculation for a single page visit.

Measuring time on a website can be hard. Really hard. Every web analytics tool has issues, and that includes Google Analytics. I’d like to clarify how Google Analytics track time on page and visit length. It’s probably different than you think. Understanding Engagement Hits The key to understanding Google Analytics time calculations is understanding the […]