Understanding Cross Device Measurement and the User-ID

A User-ID view contains only data hits in which the User-ID was set. Think of it as a filtered view.

One of the fundamental new features of Universal Analytics is user-centric measurement. This includes measurement across multiple devices – computers, smart phones, tablets, kiosks, etc. But this change introduces a number of new challenges for analysts and marketers. In order to do cross device measurement you need to understand some of the challenges and limitation. […]

How to Use Google Analytics Content Grouping: 4 Business Examples

Use the selector to choose a specific content grouping in your Google Analytics Content reports.

Content Grouping is a useful feature that let’s you group your website or app content together and view aggregate metrics for each group. This is particularly useful if you have a lot of content to analyze. Rolling up your content, based on your specific business structure, is very helpful when creating dashboards and other custom […]

How to Set Up Google Analytics Content Grouping

Each content grouping contains multiple content groups. A content group contains multiple pieces of content.

Today everyone is creating content – lots and lots of content. Measuring that content can be a challenge given the sheer volume that’s out there. That’s where Google Analytics Content Grouping can help. This feature let’s you categorize your content based on your own business rules. Then, rather than view your data based on page […]