Migrating to Universal Analytics

Universal Analytics: The next generation of Google Analytics

Universal Analytics is the next generation of Google Analytics. Announced in October, 2012, and previously available in Beta form, it is now rolling out to all new Google Analytics users. Just to be clear, as of March 2013, Universal Analytics is a choice when you create a new web property. You can use the current […]

Universal Analytics: The Next Generation of Google Analytics

Universal Analytics: The next generation of Google Analytics

Google Analytics is introducing a number of new technologies, collectively called Universal Analytics, that will create a better way for businesses to measure their digital world. The cornerstone change in Universal Analytics is that Google Analytics is becoming user or customer centric rather than visit centric. This paradigm, sometimes called customer centricity, more closely aligns […]