Google Analytics Custom Variables for Publishers

Measuring Members with Google Analytics

In the past I wrote about 5 Google Analytics custom segments for ecommerce, so it only makes sense that I return the favor for publishers! Publishing is changing drastically. It’s all about creating a dedicated audience and providing them with good, consistent content. If you can achieve this then you’ll have a loyal, attentive audience […]

Analytics Questions & Answers: Volume 2

Setting up an Event as a Google Analytics Goal

It’s that time again! Time to take your analytics questions (via Google+) and try to provide a useful answer. This edition includes information about: Tracking across an iFrame A bug with the Ad Content secondary dimension Integrating Google Analytics and Google AdSense Ecommerce reporting based on item category/group Please note, if I did not get […]

Analytics Questions & Answers: Volume 1

Exclude Query String Parameters

There are a lot of GA users. As a matter of fact, in Google’s Q1 2012 earnings call it was revealed that GA is being used on 10MM sites. That’s a lot of data and and a lot users! Those users generate a lot of questions. Earlier this week I solicited questions on Google+. I […]

5 Google Analytics Custom Variables for Ecommerce

Custom Variables for Ecommerce

I believe that every business can use Google Analytics custom variables. Especially ecommerce businesses. Custom variables inject new data dimensions that are crucial for segmentation. As analysts we need to do segmentation to understand user behavior. And ecommerce sites have certain unique behaviors that are not tracked with a basic Google Analytics implementation. For those […]

Google Analytics Custom Variables Overview

GA Custom Variables are like Data Decorations

Today Google releases Custom Variables (cv for short) in Google Analytics. This is an evolution of the custom segmentation feature. This post is meant to give you an overview of the feature. We’ll discuss how to use it in a later post. Like Custom Segmentation, custom variables are a flexible way to add more information […]