All About Google Tag Manager

Google Tag Manager

Google Tag Manager, also known as GTM, is a free container tag system from Google. A container tag helps you manage different kinds of tags that you may have on your site. This include web analytics tags, advertising conversion tags, general JavaScript, etc. Some of you may have one or two tags on your site. […]

Make Analytics Better with Tag Management and a Data Layer

Use a data layer to store page data on every site page.

There’s something new in the world of tracking: the container tag. It’s more commonly known as Tag Management. You may have heard of it over the last year or so. Very quickly this technology has spawned a number of companies and investment in this area. Some of the more well known tag management tools are […]