Analytics Talk

Google Analytics E-Commerce Tracking Pt. 4: Tracking Lead Gen Forms

Wednesday, July 2nd, 2008

One thing that I try to stress in my client work and training is that Google Analytics is a platform. If you understand the framework you can use it to track many different things. E-commerce tracking is one part of Google Analytics that is particularly flexible and can ...

Posted in Ecommerce, Tracking | 31 Comments »

Google Analytics E-Commerce Tracking Pt. 2: Installation & Setup

Tuesday, January 22nd, 2008

This is part 2 in my series on Google Analytics e-commerce tracking. In part 1 I described, at a conceptual level, how GA e-commerce tracking works. In this post I'll get into the specifics of the code and how to install it. This isn't the most exciting stuff (that ...

Posted in Ecommerce, Tracking | 63 Comments »