Tracking Email with Google Analytics

Tuesday, November 4th, 2008

In the past few weeks I've gotten a lot of questions about how to track email with Google Analytics. While I did cover the broad topic of online ad tracking in a previous series of posts, email tracking has certain nuances that I think should be addressed. The Concept Tracking email campaigns ...

Posted in analysis, campaign-tracking, tracking, web-analytics | 67 Comments »

Give Me What I Want and I’ll Do What You Ask

Sunday, October 7th, 2007

I'm not a testing guru. I love testing and think it's a vital part of the web analytics process, but I'm still learning about the ins and outs. One thing that I have learned is that there is more to testing than changing the color of a button ...

Posted in analysis | No Comments »

Analytics Talk is proudly powered by WordPress Entries (RSS) and Comments (RSS). Designed by Bob