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Tracking Email with Google Analytics

November 4, 2008 By Justin Cutroni 81 Comments
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In the past few weeks I’ve gotten a lot of questions about how to track email with Google Analytics. While I did cover the broad topic of online ad tracking in a previous series of posts, email tracking has certain nuances that I think should be addressed. The Concept Tracking email campaigns in Google Analytics [...]

Filed Under: Analysis, Campaign Tracking, Tracking, Web Analytics Tagged With: , , ,

Give Me What I Want and I’ll Do What You Ask

October 7, 2007 By Justin Cutroni Leave a Comment
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I’m not a testing guru. I love testing and think it’s a vital part of the web analytics process, but I’m still learning about the ins and outs. One thing that I have learned is that there is more to testing than changing the color of a button or the format of an email. It [...]

Filed Under: Analysis Tagged With: , , ,