Tracking Zero Result Searches in Google Analytics

Posted: September 8, 2009 32 Comments
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I <3 Google Analytics Site Search reports. There’s amazingly actionable data in those reports. But they’re missing one vital piece of information: searches that don’t produce any results. Why is this important? Don’t you want to know when visitors search and don’t get any results? Zero result searches can help your identify missing content on [...]

Filed Under: Analysis, Tips, Tracking Tagged With: ,

Three GA Changes that Predict the Future

Posted: August 29, 2008 10 Comments
List of profiles in the GA admin area.

There has been a modest buzz this week over some leaked screen shots of the Google AdSense integration into Google Analytics. I don’t think this addition is a surprise to anyone, but it is very exciting to see Google pulling more data into GA. As I’ve said in the past, it’s only a matter of [...]

Filed Under: Predictions Tagged With: , ,