Analytics Talk

Tracking Zero Result Searches in Google Analytics

Tuesday, September 8th, 2009

I <3 Google Analytics Site Search reports. There's amazingly actionable data in those reports. But they're missing one vital piece of information: searches that don't produce any results. Why is this important? Don't you want to know when visitors search and don't get any results? Zero result ...

Posted in analysis, tips, tracking | 23 Comments »

Three GA Changes that Predict the Future

Friday, August 29th, 2008

There has been a modest buzz this week over some leaked screen shots of the Google AdSense integration into Google Analytics. I don't think this addition is a surprise to anyone, but it is very exciting to see Google pulling more data into GA. As I've said in ...

Posted in predictions | No Comments »