Bye Bye JavaScript! Auto Event Tracking with Google Tag Manager

To track outbound links add a rule that matched URLs that point to a different domain.

Implementing analytics, or any type of conversion tracking, is a big pain in the ass. There, I said it! But it’s been getting easier and easier with adoption of Tag Management tools. Google Tag Manager is going to make it even easier with the introduction of a new feature called Auto Event Tracking. Auto Event […]

Tracking YouTube Videos with Google Analytics

YouTube Insight: Information about those viewing your videos on www.youtube.com.

A while back, Google Analytics and YouTube introduced YouTube Insight, a tool to provide more information about the people viewing your videos on www.youtube.com. It’s pretty cool stuff and if you’re posting videos to YouTube it provides a lot of great information. But what about YouTube videos that are embedded in a site? What’s the […]

Google Analytics: Thoughts on the Future

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I am continuously amazed at how fast our industry changes. In the two years since Google Analytics was launched we’ve seen Web Analytics grow in popularity and web analysts become highly prized in the marketplace. Many people attribute the change to Google Analytics which got me thinking about GA and how it may evolve in […]

Event Tracking Pt. 3: Reporting & Analysis

This is part three of a three part series about event tracking in Google Analytics. You can find more information in these other posts: Event Tracking Pt. 1: Overview & Data Model Event Tracking Pt. 2: Implementation I wrote this post before having access to the new events reports. As a result, I don’t have […]