Untangling the world of web analytics
Google Analytics launched a series of enhancements to the Flow Visualization reports. The enhancements include the ability to do a date comparison of the Flow Visualization report and the ability to use other types of goals in the goal flow report. You can read the announcement on the Google Analytics blog. But the biggest news, [...]
I love event tracking. If you’ve never used Google Analytics event tracking here’s what you need to know: Event tracking is a flexible, data collection mechanism that you can use to track almost anything. From video players, to mortgage calculators, to mobile apps, events are a way to collect and count visitor actions. While the [...]
This is part 1 of a two part series on advanced content tracking. This post is about why you might want to use this technique and how to implement. The next post will cover the reporting and analysis. The default content tracking content in Google Analytics is fairly straight forward. Using the standard page tag [...]
Today Google announced a number of new features for Google Analytics. I’m really excited about these features because they will greatly improve our ability to understand our site site visitors and what they want to do. You should know that this is a true beta. Google is taking signups for the new features and they [...]
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