Google introduced a new version of Google Analytics today, filled with new features to make analysts and marketers drool.
Included in this new release is:
- New and Improved Goals (20 goals per profile and new ‘threshold’ goals based on pageviews and time on site)
- New mobile tracking
- Table Filtering (a way to quickly filter data in a report)
- Unique Visitor Segmentation (Unique Visitors is now a metric and can be added to custom reports)
- Multiple custom variables (an evolution of Custom Segmentation, wicked awesome!)
- Analytics Intelligence (automatic data analysis. And yes, it is as cool as it sounds!)
- Analytics Alerts (customizable alerts based on your data rules)
NOTE: Links above are to individual posts.
There are also a couple previously announced features that have FINALLY made it into the product, including:
- Sharing custom reports and advanced custom segments
- Pivoting data and segmenting with a secondary dimensions
I must say, this release is very cool. Google has listened to users and included some of the most requested features. 20 goals, automatic alerts, more custom variables… We’ve been hearing/making these requests for years!
One thing I think people will ignore is that many of these features represents dramatic improvements in the GA system. While these features have a definite ‘wow’ factor they provide a solid foundation for future enhancements.
If you’ve been reading this blog for a while you know that I usually blast out as many posts as possible to explain the new features. Today is no different.
Because there are some many people blogging about GA, I’m going to be a bit selective and cover the topics that I don’t think will get much attention or that I just really like :)
So click away! Let’s all explore these cool new features together!














No need to talk much about this one. Google is the 800 pound gorilla in the paid search world. AdWords campaigns are automatically tracking in Google Analytics and cost data is automatically imported to compute ROI. Pretty slick. It would be nice if Google could pull in cost data from other paid search vendors, but there are probably too many political hurdles for this to happen.



Case in point,
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