Introducing Google Analytics v4

Tuesday, October 20th, 2009

Google introduced a new version of Google Analytics today, filled with new features to make analysts and marketers drool. Included in this new release is: New and Improved Goals (20 goals per profile and new 'threshold' goals based on pageviews and time on site) New mobile tracking Table Filtering (a way to quickly filter ...

Google Analytics Version 3.0

Wednesday, October 22nd, 2008

Today Google is releasing a significant update to Google Analytics. I'm not sure if it is officially version 3.0, but the amount of new functionality is extraordinary. Not to mention some nice changes to the interface to clean things up. This new release includes: * ...

Getting to Know the New Google Analytics Admin Interface

Wednesday, October 22nd, 2008

One part of Google Analytics that has seen very little love over the past few years is the administrative interface. Not any more! Google has rolled out a beta version of a new GA management tool that will have an immediate impact on how we set up and ...

Three GA Changes that Predict the Future

Friday, August 29th, 2008

There has been a modest buzz this week over some leaked screen shots of the Google AdSense integration into Google Analytics. I don't think this addition is a surprise to anyone, but it is very exciting to see Google pulling more data into GA. As I've said in ...

New and Improved GA.JS Documentation

Thursday, December 13th, 2007

Along with some other features, Google Analytics today launched Google Analytics Custom Tracking. This is a new website (code.google.com/apis/analytics/, a section of code.google.com) that deals with the Google Analytics Tracking Code. The site does a nice job of pulling together information about ga.js and Event Tracking. Plus it has ...