Untangling the world of web analytics
I’m not going to sugar-coat this. The new Google Analytics reporting interface is radically different than the old reporting interface. It will take you some time to get comfortable using the new version. You may even be lost the first time you log in. Don’t worry, you’ll get used to it. In my opinion, understanding [...]
You can now export Google Analytics reports in PDF format. The export button has been moved from the top right of each report to directly under the report name. When you click on the export button you get four choices, PDF, XML, CSV (comma separated value) or TSV (tab separated file). Something I’m very excited [...]
This may not seem like a big deal, but sticky URLs give you the ability to use the browser’s Back button while looking at reports. This makes GA much more usable, especially for people like me who are addicted to the Back button! In the previous version of GA if you used the browser’s Back [...]
One of the most common feature requests we used to hear from Google Analytics users was the need for automated report delivery. Well the wait is over! You can now configure Google Analytics to email you a report daily, weekly, monthly or quarterly. Setting up an emailed report is very easy. If you’d like to [...]
At the top of each report you’ll see an ‘Add to Dashboard’ button. Simply click the button and GA will add the report to your dashboard. I’m not sure if there is a limit to the number of reports that can be added to the dashboard, but I would not add more than 6 or [...]
As soon as you log into Google Analytics you’ll notice that the old date range selector is gone. The new date range selector is located at the top right corner of every page. If you click on the dates a large box will appear with lots of options. There are two ways to specify a [...]
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