Segmentation Options in Google Analytics

Tuesday, April 21st, 2009

As web analysts we live and die by segmentation. Without the ability to segment traffic we can not isolate which segments are producing and which need improvement. Google Analytics offers many different ways to segment data. Each has pros and cons but there is always a way to get ...

Segmenting Visitor Loyalty Reports in GA

Tuesday, July 17th, 2007

[ UPDATED: I've added some more information re: filtering direct and referral traffic. ] This is a quick post. The goal is to help all you GA users that read Avinash's most recent post about measuring success for non-e-commerce sites. Avinash lays out three recommendations including: 3. Segment the data! For ...

New GA Feature: Sticky Filters

Friday, June 1st, 2007

This is a pretty cool feature that most people don't know about. I'm not really sure if it's officially called 'Sticky Filters', but that's the term I'm going to use. If you apply a filter to a report, and then add that report to a dashboard, the filter will be ...