Untangling the world of web analytics
Someone asked me how I would set up Google Analytics for an ecommerce website. And, before I get into all of the setup details, I wanted to lay the foundation from a business perspective. I’ll describe the Google Analytics features and how to configure them in another post. So this post is all about my [...]
The debate whether Google Analytics is enterprise ready is more or less dead. People have finally figured out that they should use a tool that fits their needs regardless if they have 5 employees or 50,000. If that’s a paid solution fine. If it’s a free solution fine. With that said, I’ve seen the number [...]
A while back I wrote a post called Count Me Out! that explained how to exclude Google Analytics data based on the custom segment value. My previous post was based on the old, urchin.js tracking code, and a lot of people have been waiting for an update. It’s taken a while, but here it is. [...]
One thing that I like about Google Analytics custom reports is the ability to actually do analysis with this feature. Sure, custom reports is a great way to change how data is displayed (for the annoying manager that only wants to see visits), but the reporting framework also offers a great way to do quicker, [...]
A couple of weeks ago I decided to start Twittering. I’ve had a Twitter account for a while, but never really got into it. But after observing some friends for a while, and reading up on how others use Twitter, I started to see some value in the service. One thing I’ve noticed is the [...]
There has been a modest buzz this week over some leaked screen shots of the Google AdSense integration into Google Analytics. I don’t think this addition is a surprise to anyone, but it is very exciting to see Google pulling more data into GA. As I’ve said in the past, it’s only a matter of [...]
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