Tracking YouTube Videos with Google Analytics

YouTube Insight: Information about those viewing your videos on

A while back, Google Analytics and YouTube introduced YouTube Insight, a tool to provide more information about the people viewing your videos on It’s pretty cool stuff and if you’re posting videos to YouTube it provides a lot of great information. But what about YouTube videos that are embedded in a site? What’s the […]

Google Analytics E-Commerce Tracking Pt. 4: Tracking Lead Gen Forms

Google Analytics Transaction Report for Lead Gen Site.

One thing that I try to stress in my client work and training is that Google Analytics is a platform. If you understand the framework you can use it to track many different things. E-commerce tracking is one part of Google Analytics that is particularly flexible and can be used many different ways. There’s a […]

Google Analytics E-Commerce Tracking Pt. 3: Why EVERYONE Should Use It

Google Analytics Visits to Transaction Report

The Google Analytics e-commerce reports contain two specific reports that I believe are critical to understanding the behavior of site visitors: Days to Purchase and Visits to Purchase. These reports are the only way to measure the online sales cycle using Google Analytics. But, as their names imply, these reports are focused on commerce. But […]

Google Analytics E-Commerce Tracking Pt. 1: How It Works

This post is the first in a series of e-commerce transaction tracking with Google Analytics. Why is e-commerce tracking important? Well, transaction data is a vital piece of information when analyzing online business performance. Sure, it’s great to measure things like conversion rate, but revenue is much more tangible to many business owners. Having the […]