Google Analytics: Thoughts on the Future

Tuesday, December 4th, 2007

I am continuously amazed at how fast our industry changes. In the two years since Google Analytics was launched we've seen Web Analytics grow in popularity and web analysts become highly prized in the marketplace. Many people attribute the change to Google Analytics which got me thinking about ...

Tracking Sub Domains with Google Analytics

Monday, November 19th, 2007

Tracking websites that have multiple sub domains may not seem like a complicated thing. In fact, the GA support docs clearly outlines two ways to track sub domains. You can track all sub domains in a single profile or you can track sub domains in separate profiles. But what ...

UPDATED: GA On Site Search Setup

Saturday, November 17th, 2007

I've updated my post about setting up Google Analytics On Site Search Reporting. Since its launch I've learned a few new things and wanted to pass on the information.For example, you can't use filters to change the data in the reports. That's a HUGE problem because we have ...

Make GA Data Quality Suck Less!

Tuesday, November 6th, 2007

We all know that data quality sucks! But there are a few, vital steps that you can take to insure that your Google Analytics data is as accurate as possible. Remember, accurate data makes for happy, and accurate, analysts. Here are three simple tips that can help make your ...

New Google Analytics Features & Announcements

Tuesday, October 16th, 2007

Today Google announced a number of new features for Google Analytics. I’m really excited about these features because they will greatly improve our ability to understand our site site visitors and what they want to do. You should know that this is a true beta. Google is ...

GA.JS: New Google Analytics Tracking Code

Tuesday, October 16th, 2007

On October 16, 2007 Google announced a new version of the Google Analytics Tracking Code named ga.js. This means that there are now two versions of the GATC: the old urchin.js and the new ga.js. What makes the new ga.js different from urchin.js? The ability to track events New object oriented ...

Automatic Outbound Link Tracking

Tuesday, October 16th, 2007

With the release of the new GA.JS tracking code Google Analytics now supports automatic outbound link tracking. No more adding urchinTracking() to links! In order to get outbound link tracking to work you need to migrate to the new ga.js. I don't have any reports to show you, but hope to ...