Untangling the world of web analytics
On October 16, 2007 Google announced a new version of the Google Analytics Tracking Code named ga.js. This means that there are now two versions of the GATC: the old urchin.js and the new ga.js. What makes the new ga.js different from urchin.js? The ability to track events New object oriented style; no more functions [...]
With the release of the new GA.JS tracking code Google Analytics now supports automatic outbound link tracking. No more adding urchinTracking() to links! In order to get outbound link tracking to work you need to migrate to the new ga.js. I don’t have any reports to show you, but hope to have some soon.
One of the major new features announced by Google at the EMetrics summit is event tracking. There has been a lot of discussion in our industry about tracking events and only a few vendors offer this feature. I believe that Google is the third. Anyway, this post gives an overview of the new feature. Part [...]
In this post I’m going to discuss how to implement event tracking in Google Analytics. If you have not read part 1, I strongly recommend you do so because I reference Part one extensively. When we implement event tracking we add code that creates the data model we defined in Part 1. We’re going to [...]
This is part three of a three part series about event tracking in Google Analytics. You can find more information in these other posts: Event Tracking Pt. 1: Overview & Data Model Event Tracking Pt. 2: Implementation I wrote this post before having access to the new events reports. As a result, I don’t have [...]
This is part 1 in a two part series about tracking on site search with Google Analytics. In this post I outline the setup and configuration you need to perform to create accurate, usable data in the new reports. If you’d like to get a look at the reports, you can skip to part 2, [...]
This is part two in a two part series about the new GA on site search reports. In part one I discussed the setup. There is a tremendous amount of information in the new Site Serch reports about ow your visitors interact with your search engine. But it goes way beyond measuring how many searches [...]
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