Untangling the world of web analytics
Google Analytics Goals are a way to measure conversions on your website. A conversion occurs when a visitor does something you want them to do. This could be completing some type of high value process or viewing a specific page on your website. Setting up goals is one of the most important steps when configuring [...]
How many people here have read the Google Analytics Terms of service (TOS)? Anyone? Bueller? If you’re using GA you should know what you can and can not do with the tool, which is outlined in the TOS. You can find the TOS, in all its glory, here: http://www.google.com/analytics/tos.html The first part of the TOS [...]
Over the past few years I’ve learned quite a bit about Google Analytics in my day to day job as a web analyst. I’ve tried to pass along much of what I know using this blog. Now I have a new way to share my knowledge. The good people at O’Reilly Media have given me [...]
Today the Inside AdWords blog announced that the AdWords team has completed their beta test for audio ads. They are now in the process of rolling out access to all AdWords accounts. I was pleasantly surprised that my own personal AdWords account now has audio ads. Look out America! Anyway, this got me thinking. What [...]
I’m on a roll with GA Desktop Widgets :) Another really cool feature of the new GA dashboard is Segmented Widgets. This is very similar to the Sticky Filters feature that I wrote about last week. With segmented Widgets you can add a segmented report to your dashboard. Here’s an example. I can choose a [...]
This is a pretty cool feature that most people don’t know about. I’m not really sure if it’s officially called ‘Sticky Filters’, but that’s the term I’m going to use. If you apply a filter to a report, and then add that report to a dashboard, the filter will be applied to the data in [...]
We all know that getting Google Analytics configured correctly is the key to getting good data for analysis. To help facilitate that process EpikOne has created a new tool called SiteScan. Originally we wanted a tool that would scan all pages and check for the tracking code. Believe it or not, missing tracking code is [...]
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