If you’re new to Google Tag Manager, or container tags in general, check out these posts. I tried to organize them in a logical way: 1. All About Google Tag Manager 2. Implementing Google Analytics with Google Tag Manager 3.Preview and Publishing Tags with Google Tag Manager More coming soon :)
Implementing Google Analytics with Google Tag Manager
Posted: October 1, 2012 26 Comments
Tag management, and Google Tag Manager, exist to make web analytics implementations easier. If you’ve got a fairly simple site then you should consider using Google Tag Manager to implement Google Analytics. It greatly simplifies the process. The Standard Google Analytics Tag Implementation Let’s Walk through a very basic Google Analytics setup using Google Tag [...]
All About Google Tag Manager
Posted: October 1, 2012 32 Comments
Google Tag Manager, also known as GTM, is a free container tag system from Google. A container tag helps you manage different kinds of tags that you may have on your site. This include web analytics tags, advertising conversion tags, general JavaScript, etc. Some of you may have one or two tags on your site. [...]
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