Tracking Websites with Universal Analytics

Place the Universal Analytics tracking code on every page of your site.

Universal Analytics is the evolution of Google Analytics. In addition to tracking mobile apps and almost any other device. Let’s tracking websites with Universal Analytics and demystify how the tracking works. Note: if you’re a beginner, and you just want to get started, all you need to know is this: get the Universal Analytics tracking […]

Migrating to Universal Analytics

Universal Analytics: The next generation of Google Analytics

Universal Analytics is the next generation of Google Analytics. Announced in October, 2012, and previously available in Beta form, it is now rolling out to all new Google Analytics users. Just to be clear, as of March 2013, Universal Analytics is a choice when you create a new web property. You can use the current […]

Make Analytics Better with Tag Management and a Data Layer

Use a data layer to store page data on every site page.

There’s something new in the world of tracking: the container tag. It’s more commonly known as Tag Management. You may have heard of it over the last year or so. Very quickly this technology has spawned a number of companies and investment in this area. Some of the more well known tag management tools are […]