Rethinking Blog Metrics

Google Analytics Engagement Metrics

A few months ago I started an experiment. I added some code to my site to better track how visitors interacted with my content. The new code tracks various user activities, like scrolling and reaching certain locations in the page. Not only did the code collect more data about user behavior it also changed many […]

Creating an Ecommerce Tracking Plan for Google Analytics

The REI Ecommerce Website

Someone asked me how I would set up Google Analytics for an ecommerce website. And, before I get into all of the setup details, I wanted to lay the foundation from a business perspective. I’ll describe the Google Analytics features and how to configure them in another post. So this post is all about my […]

Celebrating Our Analytics Relationships

hearts

On this day that we celebrate love and relationships let’s think about all the analytics relationships that are so critical to our success! What? You’ve never thought about analytics relationships? Well, they abound everywhere. The life of a web analyst is very much the the same as the life of a relationship counselor. We’re constantly […]