Untangling the world of web analytics
Love em or hate em, regular expression are a part of Google Analytics. They provide a lot flexibility but at a price. Small mistakes can become magnified and result in poor data quality. I know there’s a lot of information out there about regular expressions, but I wanted to simplify the topic. In my opinion, [...]
Over the past few months, Robbin Steif from LunaMetrics has been writing a series of posts about regular expressions. The series is amazing and I highly recommend it to anyone learning reg ex (as the geeks call it). In one of Robbin’s posts she mentions a small, reg ex testing tool that we have on [...]
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