Digital Analytics for Business
I recently wrote a post about Google Analytics for PR pros. After walking through what metrics I thought were important, I included a link to a PR dashboard for Google Analytics that anyone can add to Google Analytics. Here’s an explanation of the dashboard. Automatically add the Google Analytics PR dashboard to your Google Analytics [...]
This week I had the opportunity to speak to a Public Relations class at Champlain College about measurement, public relations and Google Analytics. After rambling for an hour, I through it would be a good idea to jot down my advice in hopes that others can use it or, more importantly, improve on it. Let [...]
Everyone who uses Google Analytics has different needs. If you’re an executive you need different data than a marketer. If you work in an ecommerce business you want to view different data than someone in the publishing business. While you could alway do some customization in Google Analytics you could never save a report with [...]
As part of the presentation I put together some Google Analytics customizations for measuring SEO. As long as you’re using Google Analytics :) Custom Reports I love customizing Google Analytics reports. I can create exactly what I want and reduce the number of clicks I need to make to report or analyze data. All of [...]
A friend recently asked me for a Google Analytics report that shows which content is getting shared on a site and on which social networks it’s being shared on. No problem, that’s a job for a custom report! Rather than just a simple data dump, I want to explore this segment of people: the people [...]
The world of digital analytics has been changing fast, very fast! One of the primary drivers has been the development of mobile devices and apps. Google analytics has lagged in measuring mobile apps. It’s always done a good job at mobile web, but not mobile apps. But that all changes with Google Analytics Mobile App [...]
Sometimes it’s hard to keep tabs on your business data. For example, it might be summer and you might be on holiday at the beach. But you feel the pressing urge to check up on your business. What are you going to do! Well, if you use Google Analytics, and you have an Android device, [...]
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