Untangling the world of web analytics
You can now export Google Analytics reports in PDF format. The export button has been moved from the top right of each report to directly under the report name. When you click on the export button you get four choices, PDF, XML, CSV (comma separated value) or TSV (tab separated file). Something I’m very excited [...]
At the top of each report you’ll see an ‘Add to Dashboard’ button. Simply click the button and GA will add the report to your dashboard. I’m not sure if there is a limit to the number of reports that can be added to the dashboard, but I would not add more than 6 or [...]
As soon as you log into Google Analytics you’ll notice that the old date range selector is gone. The new date range selector is located at the top right corner of every page. If you click on the dates a large box will appear with lots of options. There are two ways to specify a [...]
Google Analytics has a great feature called Cross Segmentation. Using this feature you can ‘drill down’ into your data to gain more insight. However, there is one thing that all GA users should know. Sometimes cross segmenting data does not produce the desired result. Example I’m a big fan of bounce rate. I think it’s [...]
I’ll be honest, it has been a long time since I looked at the analytics for this blog, I just haven’t had any time. Work has been flat-out busy since January 1. That’s also the reason that my posting has been very light. Anyway, I logged into GA today to check some stats and was [...]
In Part 1 of this series I explained link tagging, the technology that Google Analytics uses to track on-line marketing campaigns. In Part 2 I discussed how to tag your links and posted a tool that I use to quickly tag large numbers of marketing URLs. Today, in Part 3, I’ll start to pull this [...]
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