Tuesday, April 21st, 2009
As web analysts we live and die by segmentation. Without the ability to segment traffic we can not isolate which segments are producing and which need improvement.
Google Analytics offers many different ways to segment data. Each has pros and cons but there is always a way to get ...
Posted in analysis, tips, web-analytics | 20 Comments »
Wednesday, August 29th, 2007
Do you run a subscription based website? You know the type of site: customers pay you a monthly fee and you give them access to valuable content. I've worked with a number of clients with this business model and have noticed that many make a consistent mistake when ...
Posted in analysis, tips, tracking | No Comments »
Tuesday, March 6th, 2007
Google Analytics has a great feature called Cross Segmentation. Using this feature you can 'drill down' into your data to gain more insight. However, there is one thing that all GA users should know. Sometimes cross segmenting data does not produce the desired result.
Example
I'm a big fan ...
Posted in Uncategorized | No Comments »
Tuesday, July 25th, 2006
Last week wrote a piece about using custom segments to exclude yourself from Google Analytics tracking. I didn't stop to think that some folks may not know what custom segmentation is and how it is implemented with Google Analytics. So today I'll cover how to setup and use ...
Posted in Uncategorized | No Comments »
