Untangling the world of web analytics
As web analysts we live and die by segmentation. Without the ability to segment traffic we can not isolate which segments are producing and which need improvement. Google Analytics offers many different ways to segment data. Each has pros and cons but there is always a way to get the data you need…. well, almost [...]
Do you run a subscription based website? You know the type of site: customers pay you a monthly fee and you give them access to valuable content. I’ve worked with a number of clients with this business model and have noticed that many make a consistent mistake when setting up their analytics package: they fail [...]
Google Analytics has a great feature called Cross Segmentation. Using this feature you can ‘drill down’ into your data to gain more insight. However, there is one thing that all GA users should know. Sometimes cross segmenting data does not produce the desired result. Example I’m a big fan of bounce rate. I think it’s [...]
Last week wrote a piece about using custom segments to exclude yourself from Google Analytics tracking. I didn’t stop to think that some folks may not know what custom segmentation is and how it is implemented with Google Analytics. So today I’ll cover how to setup and use custom segmentation with Google Analytics. Segmentation of [...]
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