As some of you may have noticed, my book PDF e-book has been published! Google Analytics Short Cut hit the web on August 31 and is now available for purchase at O’Reilly’s website. In my opinion, and I’m a bit biased after writing for all those hours, it’s a pretty good deal for $10 US. [...]
Segmenting Members from Non-Members
August 29, 2007 By 37 Comments
Do you run a subscription based website? You know the type of site: customers pay you a monthly fee and you give them access to valuable content. I’ve worked with a number of clients with this business model and have noticed that many make a consistent mistake when setting up their analytics package: they fail [...]
Segmenting Visitor Loyalty Reports in GA
July 17, 2007 By Leave a Comment
[ UPDATED: I've added some more information re: filtering direct and referral traffic. ] This is a quick post. The goal is to help all you GA users that read Avinash’s most recent post about measuring success for non-e-commerce sites. Avinash lays out three recommendations including: 3. Segment the data! For Visitor Loyalty or Length [...]
Breaking Up Is Hard To Do: GA Account Setup Tip
July 14, 2007 By 18 Comments
This post is for all you contractors and agencies out there that are setting up Google Analytics for your clients. I want to help your relationship. No, not the relationship between you and your significant other. The relationship between you and your client. One of the biggest problems I see when working with companies is [...]
All About Google Analytics Goals
July 7, 2007 By 104 Comments
Google Analytics Goals are a way to measure conversions on your website. A conversion occurs when a visitor does something you want them to do. This could be completing some type of high value process or viewing a specific page on your website. Setting up goals is one of the most important steps when configuring [...]
Writing More than Blog Posts
June 8, 2007 By Leave a Comment
Over the past few years I’ve learned quite a bit about Google Analytics in my day to day job as a web analyst. I’ve tried to pass along much of what I know using this blog. Now I have a new way to share my knowledge. The good people at O’Reilly Media have given me [...]
Introducing SiteScan
May 25, 2007 By Leave a Comment
We all know that getting Google Analytics configured correctly is the key to getting good data for analysis. To help facilitate that process EpikOne has created a new tool called SiteScan. Originally we wanted a tool that would scan all pages and check for the tracking code. Believe it or not, missing tracking code is [...]
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