You are here: Home / Archives for Tips

Google Analytics E-Commerce Tracking Pt. 1: How It Works

January 13, 2008 By Justin Cutroni 50 Comments

This post is the first in a series of e-commerce transaction tracking with Google Analytics. Why is e-commerce tracking important? Well, transaction data is a vital piece of information when analyzing online business performance. Sure, it’s great to measure things like conversion rate, but revenue is much more tangible to many business owners. Having the [...]

Filed Under: Ecommerce, Tracking Tagged With: , , ,

2008 Google Analytics Resolutions

January 8, 2008 By Justin Cutroni 12 Comments

Happy new year! I can’t believe 2007 is over. Continuing with a tradition I began last year, I give you my 2008 GA resolutions. Before I get into the list, I want to thank everyone who reads and contributes to Analytics Talk. 2007 was an incredible year for me, and I really owe a lot [...]

Filed Under: Tips Tagged With: , ,

My Regular Expression Tool Box

December 10, 2007 By Justin Cutroni Leave a Comment
OR

Love em or hate em, regular expression are a part of Google Analytics. They provide a lot flexibility but at a price. Small mistakes can become magnified and result in poor data quality. I know there’s a lot of information out there about regular expressions, but I wanted to simplify the topic. In my opinion, [...]

Filed Under: Resources Tagged With: ,

Tracking Sub Domains with Google Analytics

November 19, 2007 By Justin Cutroni 82 Comments
Google Analytics Master Profile Settings.

Tracking websites that have multiple sub domains may not seem like a complicated thing. In fact, the GA support docs clearly outlines two ways to track sub domains. You can track all sub domains in a single profile or you can track sub domains in separate profiles. But what if you want more flexibility? What [...]

Filed Under: Tracking Tagged With: , , , ,

Make GA Data Quality Suck Less!

November 6, 2007 By Justin Cutroni 9 Comments
Google Analytics Lowercase Filter

We all know that data quality sucks! But there are a few, vital steps that you can take to insure that your Google Analytics data is as accurate as possible. Remember, accurate data makes for happy, and accurate, analysts. Here are three simple tips that can help make your data more accurate. 1. Eliminate Duplicate [...]

Filed Under: Tips, Tracking Tagged With: , , ,

Google Analytics Short Cut

September 13, 2007 By Justin Cutroni Leave a Comment

As some of you may have noticed, my book PDF e-book has been published! Google Analytics Short Cut hit the web on August 31 and is now available for purchase at O’Reilly’s website. In my opinion, and I’m a bit biased after writing for all those hours, it’s a pretty good deal for $10 US. [...]

Filed Under: Uncategorized Tagged With: , , ,

Time-On-Page Goals in Google Analytics & Website Optimizer

September 5, 2007 By Justin Cutroni 18 Comments
Goal Settings for Time on Page Goal

Today the Website Optimizer team introduced some new features that will make Optimizer much easier to use. I’m going to defer to the guys at GrokDotCom for coverage on the new features. They got their post up pretty fast and included a snazzy interview with Tom Leung (the Website Optimizer product manager). Please take a [...]

Filed Under: Tips, Tracking, Website Optimizer Tagged With: , , ,