Untangling the world of web analytics
I just read a great article by Bryan Eisenderg about Conversion Rate Basics. He points out some simple things that you should do to insure your site is converting visitors. This got me thinking about an experience I had earlier this week. On Wednesday (August 29, 2007) I received a message from NetFlix regarding their [...]
Do you run a subscription based website? You know the type of site: customers pay you a monthly fee and you give them access to valuable content. I’ve worked with a number of clients with this business model and have noticed that many make a consistent mistake when setting up their analytics package: they fail [...]
[ UPDATED: I've added some more information re: filtering direct and referral traffic. ] This is a quick post. The goal is to help all you GA users that read Avinash’s most recent post about measuring success for non-e-commerce sites. Avinash lays out three recommendations including: 3. Segment the data! For Visitor Loyalty or Length [...]
This post is for all you contractors and agencies out there that are setting up Google Analytics for your clients. I want to help your relationship. No, not the relationship between you and your significant other. The relationship between you and your client. One of the biggest problems I see when working with companies is [...]
Google Analytics Goals are a way to measure conversions on your website. A conversion occurs when a visitor does something you want them to do. This could be completing some type of high value process or viewing a specific page on your website. Setting up goals is one of the most important steps when configuring [...]
Over the past few years I’ve learned quite a bit about Google Analytics in my day to day job as a web analyst. I’ve tried to pass along much of what I know using this blog. Now I have a new way to share my knowledge. The good people at O’Reilly Media have given me [...]
I’m on a roll with GA Desktop Widgets :) Another really cool feature of the new GA dashboard is Segmented Widgets. This is very similar to the Sticky Filters feature that I wrote about last week. With segmented Widgets you can add a segmented report to your dashboard. Here’s an example. I can choose a [...]
Subscribe to RSS Feed »
Follow me on Twitter »
Connect on LinkedIn »
Connect on Google+ »
