One of my rants is about web analytics data. Not how accurate it is, but where it belongs. For the majority of people the default reports in a given web analytics package are completely adequate. New visitors, returning visitors, campaign tracking, click path analysis… they’re all very helpful and can be used to optimize your [...]
Tracking Offline Advertising With Google Analytics
June 12, 2006 By 28 Comments
With a little bit of programming you can use Google Analytics to track your off-line advertising activities. There are some caveats, but I believe the process below is reliable and convenient for customers. Here’s how to set it up. First a disclaimer. I’m not going to go over the basics of how link tagging works. [...]
Google Analytics Installation Guide
June 9, 2006 By Leave a Comment
Today Google Analytics posted a Google Analytics Installation guide on their help site. This nine-step document provides an organized process you should follow when planning a Google Analytics installation. To further demystify the installation and configuration process I’ll post more information about each step mentioned in the guide. My goal is to help everyone grasp [...]
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