I love event tracking. If you’ve never used Google Analytics event tracking here’s what you need to know: Event tracking is a flexible, data collection mechanism that you can use to track almost anything. From video players, to mortgage calculators, to mobile apps, events are a way to collect and count visitor actions. While the [...]
Adding Business Data to Google Analytics Data
October 28, 2008 By 125 Comments
I know the past week has been full of Google Analytics news, but I’m excited to tell you about something one of our team members created: Google Analytics Notes. For a long time we’ve wanted to add business data to GA to help keep track of marketing activities, industry news and GA configuration changes. These [...]
New and Improved GA.JS Documentation
December 13, 2007 By Leave a Comment
Along with some other features, Google Analytics today launched Google Analytics Custom Tracking. This is a new website (code.google.com/apis/analytics/, a section of code.google.com) that deals with the Google Analytics Tracking Code. The site does a nice job of pulling together information about ga.js and Event Tracking. Plus it has a snazzy movie of Avinash, what [...]
SiteScan for All!
October 23, 2007 By Leave a Comment
Google got a lot of attention last week when it introduced some really cool new features in Google Analytics. One of these features, Event Tracking, is enabled by a new version of the Google Analytics Tracking Code (GATC). This is a big change. Updating the GATC on our site can be a big project if [...]
Google Analytics Short Cut
September 13, 2007 By Leave a Comment
Introducing SiteScan
May 25, 2007 By Leave a Comment
We all know that getting Google Analytics configured correctly is the key to getting good data for analysis. To help facilitate that process EpikOne has created a new tool called SiteScan. Originally we wanted a tool that would scan all pages and check for the tracking code. Believe it or not, missing tracking code is [...]
EpikOne Google Analytics Setup Guide
April 10, 2007 By Leave a Comment
This blog is almost one year old. In all that time I’ve tried to do two things: 1. create truly original blog posts, and 2. avoid hard selling you, the reader, on EpikOne. Heck, I haven’t even tried to soft sell you anything! Today that changes a bit. I’d like to talk about something that [...]
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