Thursday, April 16th, 2009
A while back I wrote a post called Count Me Out! that explained how to exclude Google Analytics data based on the custom segment value.
My previous post was based on the old, urchin.js tracking code, and a lot of people have been waiting for an update. It's taken a ...
Posted in tips, tracking | 26 Comments »
Wednesday, June 25th, 2008
The Google Analytics e-commerce reports contain two specific reports that I believe are critical to understanding the behavior of site visitors: Days to Purchase and Visits to Purchase. These reports are the only way to measure the online sales cycle using Google Analytics.
But, as their names imply, these reports ...
Posted in ecommerce, tracking | 41 Comments »
Monday, November 19th, 2007
Tracking websites that have multiple sub domains may not seem like a complicated thing. In fact, the GA support docs clearly outlines two ways to track sub domains. You can track all sub domains in a single profile or you can track sub domains in separate profiles.
But what ...
Posted in tracking | 81 Comments »
Monday, April 9th, 2007
Welcome to Part 3 of Tracking Clicks with Google Analytics! Last time I discussed the process and theory behind tracking visitor click data in GA. This technique is primarily used to track non-HTML files and outbound links. In this post we'll discuss a quicker, easier way to ...
Posted in tracking | No Comments »
Friday, March 23rd, 2007
In Part 1 of this series I discussed urchinTracker: how it works and what it does. Today we're going to put that knowledge to use and learn about tracking visitor clicks.
The concept behind tracking clicks with Google Analytics is simple. We capture the visitor's click by modifying the ...
Posted in tracking | No Comments »
