Friday, September 1st, 2006
I've been writing about Google Analytics a lot lately and think it's time for an Urchin post. I know Urchin isn't as new and exciting as Google Anlytics, but it is a fantastics web analytics package. It can process huge chunks of data quickly and provides great reporting ...
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Wednesday, July 5th, 2006
I created a new 'Page Titles' report in Urchin. This report is similar to the 'Content by Titles' report in Google Analytics. The new report compares pages by HTML title tag rather than the path and file name. The only requirement for using this report is that ...
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Friday, June 23rd, 2006
Everyone talks about Google Analytics and its integration with AdWords. Sure, it's really cool. But what about other CPC systems? People seem to forget that you can track AND import ALL CPC campaigns and cost data in Urchin. Yahoo!, AdWords, MSN... You can import cost ...
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Wednesday, June 21st, 2006
Yesterday I posted a custom Urchin report for tracking the success of Google AdWords ad scheduling (aka dayparting). Last night I decided to take the report one step further. The new report allows you to drill down from a campaign, to the Keywords within that campaign and finally ...
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Tuesday, June 20th, 2006
Last week Google announced that AdWords would support ad scheduling. This means that you, as an AdWords user, can schedule exactly when your ads display. Here's the official post from the AdWords team:
Ad scheduling (also known as "dayparting") lets you tell Google exactly when you want your ads ...
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