Untangling the world of web analytics
Do you run a subscription based website? You know the type of site: customers pay you a monthly fee and you give them access to valuable content. I’ve worked with a number of clients with this business model and have noticed that many make a consistent mistake when setting up their analytics package: they fail [...]
Over the past few years I’ve learned quite a bit about Google Analytics in my day to day job as a web analyst. I’ve tried to pass along much of what I know using this blog. Now I have a new way to share my knowledge. The good people at O’Reilly Media have given me [...]
Today the Inside AdWords blog announced that the AdWords team has completed their beta test for audio ads. They are now in the process of rolling out access to all AdWords accounts. I was pleasantly surprised that my own personal AdWords account now has audio ads. Look out America! Anyway, this got me thinking. What [...]
I’m not going to sugar-coat this. The new Google Analytics reporting interface is radically different than the old reporting interface. It will take you some time to get comfortable using the new version. You may even be lost the first time you log in. Don’t worry, you’ll get used to it. In my opinion, understanding [...]
Ok, I’ll bite. I’ll jump on the bandwagon and post about Google Website Optimizer (WO). It seems that everyone is writing about it today so why not one more post? :) We’ve been using WO for over a year and love it. It’s easy to use, very inexpensive (actually free) and provides tremendous value. But [...]
I’ll be honest, it has been a long time since I looked at the analytics for this blog, I just haven’t had any time. Work has been flat-out busy since January 1. That’s also the reason that my posting has been very light. Anyway, I logged into GA today to check some stats and was [...]
Happy New Year! I hope everyone enjoyed some quiet time during the holidays. Looking at my visitation data for the past 2 weeks it looks like many off you stayed off-line. I know I did! I’d like to take a second and thank all of you who take the time to read this blog and [...]
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