Web Analytics: It’s About Process

Business Process

Manoj Jasra asked me to write a small piece about the most common web analytics ‘pain’ that many of my clients feel. Thanks Manoj for the invitation! I’m honored that you asked. If you haven’t read the post you can find it here: Identifying & Solving Client Pains: Part 2. Sure, many of my clients […]

Please Configure Google Analytics Correctly

We all know that web analytics data quality sucks and we’re all OK with that. Thanks Avinash! But there comes a point when the data quality is just abysmal. This usually means that there is something wrong with the web analytics application configuration. That’s why I’m writing this post. I’ve seen too many clients struggle […]

Getting More out of Google Analytics Goals

Google Analytics Goal Verification Report

Setting up goals in Google Analytics is a vital step in monitoring the success of your website. While it is not necessary, setting up goals helps you harness the complete power of the application. Most people usually set up goals and scrutinize the conversion rate. I’m not going to comment on conversion rate, Avinash has […]

Custom Segmentation with Google Analytics

User-Defined Report

Last week wrote a piece about using custom segments to exclude yourself from Google Analytics tracking. I didn’t stop to think that some folks may not know what custom segmentation is and how it is implemented with Google Analytics. So today I’ll cover how to setup and use custom segmentation with Google Analytics. Segmentation of […]

Count Me Out!

Filter to exclude user defined cookie.

To keep your Google Analytics data pure you should remove all traffic generated by yourself or others that may not be real visitors. For example, if your company has a large call center you should remove the traffic they generate because it will skew your analytics data. To remove this data we usually use an […]