One of my rants is about web analytics data. Not how accurate it is, but where it belongs. For the majority of people the default reports in a given web analytics package are completely adequate. New visitors, returning visitors, campaign tracking, click path analysis… they’re all very helpful and can be used to optimize your [...]
Tracking Offline Advertising With Google Analytics
June 12, 2006 By 28 Comments
With a little bit of programming you can use Google Analytics to track your off-line advertising activities. There are some caveats, but I believe the process below is reliable and convenient for customers. Here’s how to set it up. First a disclaimer. I’m not going to go over the basics of how link tagging works. [...]
What is $Index?
June 9, 2006 By Leave a Comment
Alex had a very interesting post yesterday about optimizing your site using Google Analytics. He explained how to evaluate the value of certain pages on your site using the page $Index value. But what is $Index and how is it calculated? Here’s what the Google Analytics help documents say about $Index: In addition, the $Index [...]
Google Analytics Installation Guide
June 9, 2006 By Leave a Comment
Today Google Analytics posted a Google Analytics Installation guide on their help site. This nine-step document provides an organized process you should follow when planning a Google Analytics installation. To further demystify the installation and configuration process I’ll post more information about each step mentioned in the guide. My goal is to help everyone grasp [...]
It’s The Trending
June 5, 2006 By Leave a Comment
Clients often ask me to validate or reconcile the statisitcs that Google Analytics or Urchin Software provide. This is an almost impossible task that can take weeks to accomplish and usually provides inconclusive results. I advise clients to begin by focusing on trend in the data over time rather than laboring over the details of [...]
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