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Analytics Talk

Digital Analytics for Business

Understanding the Google Analytics Cohort Report

Posted: February 6, 2015 8 Comments

A very common data analysis technique is called Cohort Analysis. A Cohort is simply a segment of users which is based on a date. For example, a cohort could be all users based on their Acquisition Date (in Google Analytics this is really the Date of First Session). Another cohort might be all users that […]

Filed Under: Analysis Tagged With: Analysis, cohort, insights, reporting

Using Offline and Online data to drive Google Analytics Remarketing

Posted: July 15, 2014 Leave a Comment

Offline email actions can be captured with the measurement protocol as events.

The Google Analytics platform has been changing from a web analytics tool to a user-centric digital measurement tool (we’ve been calling it Universal Analytics). This evolution includes a number of changes to the system and completely new features. But what can you do when you put all of these pieces together? I wanted to write […]

Filed Under: Event Tracking, Remarketing, Tracking Tagged With: advanced, Event Tracking, measurement protocol, remarketing, universal analytics

Understanding Cross Device Measurement and the User-ID

Posted: April 10, 2014 18 Comments

The User-ID value must originate from your systems. It must eventually appear in the tracking code on your site or in your app. The User-ID will then be sent to Google Analytics with each data hit.

One of the fundamental new features of Universal Analytics is user-centric measurement. This includes measurement across multiple devices – computers, smart phones, tablets, kiosks, etc. But this change introduces a number of new challenges for analysts and marketers. In order to do cross device measurement you need to understand some of the challenges and limitation. […]

Filed Under: About Google Analytics, Universal Analytics Tagged With: configuration, cross device, universal analytics, user centric

Universal Analytics: Now out of beta!

Posted: April 2, 2014 30 Comments

The User-ID feature let's you measure the user journey across multiple devices - and even in stores.

We’ve been talking about Universal Analytics for a long time – over a year. In that time Universal has always been in beta because it was not 100% compatible with the existing version of GA. Sure, various parts of the Universal platform have rolled out, like the Measurement Protocol and Dimension Widening, but we were […]

Filed Under: About Google Analytics, Universal Analytics

Advanced Content Tracking with Universal Analytics

Posted: February 12, 2014 23 Comments

This technique uses Google Analytics events to track a user as they scroll down a page of content.

A while ago I wrote Advanced Content Tracking – a post about how to measure if users are actually reading your content. I’ve been getting a lot of requests to update this code for Universal Analytics. So here it is – an updated script specifically for use with Universal Analytics. This Google Analytics customization collects […]

Filed Under: Event Tracking, Tracking

Hits, Sessions & Users: Understanding Digital Analytics Data

Posted: February 5, 2014 11 Comments

Digital analytics data is organized into a hierarchy of hits, sessions and users.

We talk about data every day – sessions, visits, conversions, pages, hits, etc. etc. etc. But sometimes we fail to understand how all of these metrics fit together and where they come from. Let’s take a look at how digital analytics tools organize data. All digital analytics data is organized into a general hierarchy of […]

Filed Under: About Google Analytics Tagged With: Data, digital analytics data, digital analytics data hierarchy, unique visitors, users

How to Use Google Analytics Content Grouping: 4 Business Examples

Posted: January 24, 2014 22 Comments

Use the selector to choose a specific content grouping in your Google Analytics Content reports.

Content Grouping is a useful feature that let’s you group your website or app content together and view aggregate metrics for each group. This is particularly useful if you have a lot of content to analyze. Rolling up your content, based on your specific business structure, is very helpful when creating dashboards and other custom […]

Filed Under: Tips, Tracking Tagged With: configuration, content grouping, google-analytics, publisher, setup

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Recent Posts

  • Understanding the Google Analytics Cohort Report
  • Using Offline and Online data to drive Google Analytics Remarketing
  • Understanding Cross Device Measurement and the User-ID
  • Universal Analytics: Now out of beta!
  • Advanced Content Tracking with Universal Analytics

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