Today Google Analytics posted a Google Analytics Installation guide on their help site. This nine-step document provides an organized process you should follow when planning a Google Analytics installation.
To further demystify the installation and configuration process I’ll post more information about each step mentioned in the guide. My goal is to help everyone grasp the fundamental way Google Analytics works so they can understand how certain configurations affect the report data.
One thing I will suggest right now is to create an implementation plan. Use the installation guide! Before you slap the JavaScript tracking code on your website review the guide so you know how you may need to change your website to work with GA. Having an installation plan is very important. It will insure that the data in your GA reports is appropriate for your analysis needs.
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