We all know that web analytics data quality sucks and we’re all OK with that. Thanks Avinash! But there comes a point when the data quality is just abysmal. This usually means that there is something wrong with the web analytics application configuration.
That’s why I’m writing this post. I’ve seen too many clients struggle through the analytics process thinking that their Google Analytics data was OK when it was complete garbage. It is extremely important to have a resource in your organization that truly understands Google Analytics. Not only should they understand the product, they should also have a good grasp on your data needs. Why? Because Google Analytics, like every other analytics product, has it’s own nuances. Configuring GA correctly, so it generates the data that you need to make decisions, takes experience and expertise with the product.
I am very lucky that I get to work with organizations of all sizes. Enterprise level clients, mid-level clients and small businesses. It doesn’t matter how big the company, I’ve seen them all struggle with Google Analytics.
And here comes a blatant plug. If you’re having trouble with Google Analytics get an Google Analytics Authorized Consultant, like EpikOne, to take a look at your configuration. And remember, it not just about getting the filters right. It’s understanding what data your organization needs to make informed decisions.