One of the most useful features in Google Analytics is its ability to track your online marketing campaigns. We all know that GA works great with AdWords, but it can also be used to track your banner ads, CPC ads and even your off line ads (which I’ve posted about before). If you’re doing any online advertising you should be tracking its performance at the most granular level possible.
With that said, I’ve put together a series of posts that will dive into Google Analytics Campaign Tracking. I wanted to preface the series with a ‘summary’ post so people know where I’m going.
I explain the technology behind Google Analytics link tagging. Don’t worry, this isn’t too technical and it is really important stuff to know.
I’ll give you guys access to an internal tool that we use to manage our link tagging effort. Hopefully this tool will save everyone some time.
We put our knowledge to work and start looking at some reports.
Part 4: Tips & Best Practices
This is a brain dump. Everything I’ve learned in the past 2 years about tracking online campaigns with Google Analytics.
So sit back, relax and get ready.